Facebook, Twitter, blogs, YouTube; all of these social media streams offer an unprecedented level of connectivity for the budding classical singer, connecting artists to other artists, and artists to their audiences. It is noisy out there in social media land; how can we best compete in this Darwinian arena, especially when the ‘level’ playing field includes wealthy corporations and legacy arts institutions? I was fortunate enough to pose these questions to an expert in this field, the San Francisco Bay Area’s online PR Guru, Maura Lafferty. Her message for us? Focus on your story as an artist (something many of us never even think about!) and be smart with your social media streams…